November 20, 2014 — Apple unveiled their improved apps storefront. The company has significantly increased transparency for some of their most addictive and profitable applications by dropping the word ‘Free’.
Apple’s mobile games that allow for micro-transactions will now utilize the term ‘Get’ in leu of a price, and games where applicable will brand a disclaimer that the game allows for in-game purchases.
Pressure from the Federal Trade Commission, U.K. Office of Fair Trading, and the European Commission has become overwhelming. The demand from governing bodies, pop culture, and regular gamers calling for an end to the robbery is causing companies the likes of Google and Amazon have to settle out of court with the Trade Commissions rather than forfeit their ‘Free’ logo for games.
Apple has stood tall and has refused to settle. As a landmark decision, they’ve instead began introducing the ‘Get’ button, featuring a description warning purchasers…
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